Working notes from
the SEO bench
Experiments, post-mortems, and the boring stuff that actually moves rankings. No AI slop, no listicle filler — field-tested on real sites. New field tests between client sprints.
Tip: press / to focus · 10 posts
Score any URL with the same 45 checks we ship in the audit guide.
Paste any URL, score it across six weighted categories, and download a branded PDF you can share with clients and teammates. No signup, no email gate, runs in your browser.
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Free SEO Tools vs Paid Suites: When Free Wins
Free tools catch most issues on a small site, while paid suites pay off at scale. Compare coverage, limits, and cost, then run one free audit before you spend.
10 posts · All categories · Newest first
Heading and Schema Fix: A 5-Check Audit
A service page shipped two H1 tags, skipped levels, and no schema. We applied the 5-check heading audit plus valid FAQ markup. Full method and results inside.
Orphan Page Fix: 0 to 3 Internal Links
An orphan guide page had zero internal links and hit the analyzer critical cap. We added three contextual links and re-ran the 45-check audit. Method inside.
SEO for Dental Clinics: Win the Local Pack
Dental patients pick from the local pack, not page two. Fix your profile, reviews, and treatment pages with this clinic playbook, then track calls booked.
Title Rewrite Case Study: 72 to 55 Characters
A category page title ran 72 characters and lost its tail in search. We cut it to 55, rewrote the description, and re-ran the 45-check audit. Method inside.
Server Error (5xx) in Google Search Console: How to Fix It
Fix Server error (5xx) in Google Search Console. Learn why Googlebot hits 500, 502, and 504 codes, protect your crawl budget, and restore your search rankings.
Redirect Error in Google Search Console: How to Fix It
Fix Redirect error in Google Search Console. Learn why Googlebot fails to follow redirects, how to resolve chains and loops, and keep your pages indexed.
Duplicate Without User-Selected Canonical: How to Fix It
Fix Duplicate without user-selected canonical in Search Console. Learn why Google deduplicates pages and how to declare canonicals to protect rankings.
20 Common SEO Mistakes in 2026 (And How to Fix Each One)
These 20 SEO mistakes do the most damage to rankings and traffic in 2026. Each one comes with the exact fix and a link to the complete deep-dive guide.
Indexed Though Not Submitted in Sitemap: How to Fix It
Fix the indexed, though not submitted in sitemap status in Google Search Console. Learn why pages get indexed without sitemaps and how to resolve the gap.
Google Chose Different Canonical than User: How to Fix It
Fix the Google chose different canonical than user warning in Search Console. Learn why Google overrides your canonical tag and how to enforce the correct URL.
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